American Market Entry
Successful American market entry requires a well-developed American market entry strategy based on solid market research and with focus on branding and marketing strategy.
American Export Assistance’s American market entry services help you develop your market entry strategy, develop capability to market and sell your products in the US market, and manage your market entry and continued presence.
American Market Entry Consulting
Develop a strategy based on your goals, resources, and capabilities, combined with our market research and knowledge about American markets and consumers.
Market Entry Strategy
Identify the most attractive American markets for your products to decide where to focus, who to target where, what to communicate to them, and how to sell and ship to them.
Some products are already perfect for the American market, others can be improved on through branding to make them look, sound, and feel right for American consumers.
Reach the right people with the right message by using tools like Facebook, Google and Amazon to reach potential customers, and be found when people search to shop.
American Market Entry Development
For potential American customers to find you and be convinced by what they see, you need an online presence that follows American standards and includes relevant local customization of websites and social media.
Develop capabilities to market your products to the right Americans through the right channels, which could be anything from online tools like Facebook, Instagram, Pinterest, and Amazon, to TV shop and supermarkets.
It is no help to be able to market in America if you can’t sell and get paid. Develop capabilities to sell to Americans through your own website, e-commerce platforms like Amazon, and payment processors like PayPal.
Legal & Logistics
Make sure your products make it to their destination without costly surprises by taking care of shipping, insurance, taxes, fees, and duties, and making sure everything is legal to export, import, market, and sell.
American Market Entry Management
Let us take care of all the marketing work from coming up with concepts and ideas to content generation, translation and management, including all social media listening, sharing, monitoring, and communication.
Let us take care of creating and targeting ads; setting up and managing ads on Facebook, Instagram, Twitter, Pinterest, and Linkedin; and collecting, analyzing, and reporting on all the valuable data those ads create.
Let us take care of your export transactions, from large, infrequent transactions with other companies, to high volumes of small e-commerce transactions through your website and third party platforms like Amazon and Alibaba.
Let us take care of all the valuable data generated by websites, social media, online advertising, and E-commerce, and we’ll collect, analyze, and report it to help you make your decisions based on facts rather than assumptions.